“Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technological—because of improved transportation and communication opportunities today, trade is now more practical. Thus, consumers and businesses now have access to the very best products from many different countries. Increasingly rapid technology lifecycles also increases the competition among countries as to who can produce the newest in technology. In part to accommodate these realities, countries in the last several decades have taken increasing steps to promote global trade through agreements such as the General Treaty on Trade and Tariffs, and trade organizations such as the World Trade Organization (WTO), North American Free Trade Agreement (NAFTA), and the European Union (EU).” (Lars Perner) http://www.consumerpsychologist.com/international.htm).

The increasing changes in markets and organizational and corporate structures have created the need of better and professional communication. Mostly this need becomes evident if you leave the borders of your culture or just your neighbour environment. We live in age of information where many good we trade do not even exist physically.

However, despite in an age of information and the advancing globalisation cultural differences do not disappear. Even more so, international communication is an important issue just because of the growing business relationships.

As we highlight on our other pages we focus on Africa.

Many countries there have issued policies to enhance their IT in the timeframe from 2010 to 2020 and this could be a most exciting opportunity…